Pureology Hydrate Superfood Treatment nourishes dry hair with the wonders of superfoods. Pureology 100% vegan treatment masks are packed with essential nutrients to moisturize and soften, leaving hair more manageable. Coconut Oil adds moisture and strength well Avocado Oil provides deep nourishment and moisture, leaving hair looking healthy and hydrated. Silicon-free formula and Anti-Fade complex helps protect color treated hair.